Twitter Basics for Your Job Search

twitter_discover_picMany use twitter to send out updates on a television program, share weather complaints, or post daily routine. But twitter is one of the most powerful networking tools that exist, and should also be used for career success.  It can help individuals find job related connections, learn about the latest in industry trends, and access employment opportunities.  Even if you have never used it, twitter is an easy tool to maneuver. Here are a few tips to help job seekers get started.

1) Your Bio Matters

Upload a great profile picture and do not settle with the default.  When someone stops to check out the person behind your tweet, this is what they see.  Include ‘key words’ in your bio that reflect your professional brand.  Include a link to your virtual resume, Linkedin, or personal website in your bio.

2) Know the Basic Terms

Tweet = an instant message In 140 characters or less, you can share news, your resume, and network your way to a job

Twitter handle = @username Choose your twitter username wisely. It can be your name, your personal brand, or a combination of both.  My handle: @BlessCareers

Hashtag = #  Its a way to search for information. You can even combine hashtags with specific keywords that fit the type of job you’re looking for. Example: #jobs + #marketing or #nycjobs or #HealthCareJobs

Direct Message = DM Direct messages let you communicate privately with other twitter users.

Retweet = RT When you share a tweet from someone else its called a retweet. Retweeting is how to build a connection and share information with your followers.

2)   Follow People and Organizations Related to your Job Search

Use the search function to find people or organizations you want to follow.  You can follow most people on twitter without getting the person’s permission, and immediately start receiving their tweets.  Unlike other social media sites, twitter is known as a visible forum for instant information exchange with just about anyone.  It’s a platform to get noticed and build followers.  In many cases you can direct message (DM) people you never could of contacted elsewhere.

3. Utilize Lists to Manage your Information

Lists help you manage the tweets coming into your stream and lets you organize twitter information into categories.  It’s a function not many know about. You can create a list for job search experts, another list for your target companies, another list on industry specific topics or for recruiters…etc.  You can also subscribe to other twitter users’ public lists and set your lists as private if you desire. This way you can access your list of choice for updates, without getting feed from all your followers.  If you manage your lists properly and follow the right people; you will never miss a job trend or opportunity.

4. Find Companies, Hiring Professionals, and Staffing firms

If there are target companies you’re interested in working for, find their hiring managers on twitter. Follow them, retweet their posts adding a little commentary, and respond to their tweets when appropriate. Also find 3rd party recruiters to see what jobs they are tweeting, and connect with HR professionals to get first hand job leads. Follow other professionals like yourself  or with jobs you are looking to transition into. Twitter can help you find a job, but also find others that are doing ‘what you want to be doing’.

5. Tweet Relevant Information

If you’re looking for a job then share relevant information and practice ‘self promotion’.  If one of the companies you’re interested in working for tweets an open position, tweet back stating your qualifications and an online resume source.  Follow and engage experts in your field and recruiters through tweets. Tweet in a consistent manner and as often as you can to maintain followers. Be mindful to the fact that individuals will be judging you based on your tweets, so leave out the inappropriate.

6. Create a Resume you can Tweet

Develop a 140-character version of your resume with a link to your online portfolio, personal website or LinkedIn profile that you can tweet.  Your tweetable resume should capture what you have to offer an employer, your ‘tag-line’, and link to an online resume source.

7. Manage your Tweets

There are many apps out there to help you tweet on a regular basis, find people to follow, view what others are doing with your tweets, and so much more.  Just google your twitter request and see what apps are available to support your wish.  HootSuite and TweetDeck are 2 twitter apps that help you get organized, manage your social media outreach and your job search.


Get started on twitter today by exploring the tweets of others in your field. See what they are sharing, what lists they have set up, and then start your job search relevant posts. Start sharing career, industry, and job relevant tweets. Build a bridge to a network of new contacts that you can exchange information with. Remember successful networking is about sharing ‘your’ job leads, ‘your’ ideas, and offering others ‘your’ assistance. Opportunity will follow those who know the art of networking, and twitter offers one of the best networking forums.  


Love to see your next tweet…Follow me on twitter @BlessCareers and Career Transitions Guide Facebook Page

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